Travel and lifestyle journalist Lorraine, based in Lisbon, approached Escolhido looking for a refreshed identity that would strengthen recognition across her growing digital presence. Working collaboratively with the team, we developed a bespoke brand identity designed to feel distinctive, versatile and consistent across both her website and social media platforms. My role focused on shaping the logo and colour palette, helping bring the brand to life through a bold and eye-catching visual direction that reflected Lorraine’s personality and editorial style.



