Bomdia

Travel and lifestyle journalist Lorraine approached Escolhido to create a refreshed brand identity that would strengthen recognition across her growing digital presence. As her audience expanded, the challenge was to develop an identity that felt distinctive, versatile and editorial, capturing her personality while remaining flexible enough to work seamlessly across her website, social media and digital content. My approach focused on creating a bold yet refined visual language, using a confident logo, considered typography and a vibrant colour palette to reflect Lorraine's energetic storytelling and contemporary editorial style. The resulting identity provided a cohesive foundation that elevated her online presence while creating greater consistency and recognition across every brand touchpoint.

My Role
Brand Identity • Logo Design • Visual Identity • Creative Direction • Brand Development