Pom Pom Bagels, an independent bagel shop based in the heart of Lagos, Portugal, is built around a strong commitment to sustainability, community and conscious living. Passionate about raising awareness of plastic pollution, reducing unnecessary waste and encouraging more mindful choices, the brand wanted its visual presence to better reflect these values. I was brought on to help elevate the brand through social media strategy, content creation and the design of internal collateral, including menus and loyalty cards. The work helped strengthen Pom Pom’s identity across both digital and physical touchpoints, creating a more cohesive and engaging brand experience rooted in their environmentally conscious ethos.





