Rova Pilates

This is a campaign for London-based Rova Pilates, developed for display at Wapping Underground Station, combining both copywriting and visual design. The approach focused on clear, engaging messaging paired with a considered layout to capture attention within a fast-paced commuter environment. Following the campaign, the brief expanded to include a suite of social media templates. Building on the existing logo and colour palette, a more defined visual language was created to bring consistency and flexibility across the brand’s digital presence.