Rova Pilates

ROVA Pilates wanted to raise awareness of its London studio while evolving its visual identity into a more distinctive and recognisable brand. I developed the creative direction, design and copywriting for a large-format London Underground campaign, creating a concept that would resonate with commuters while reflecting the studio's calm, premium aesthetic. The approach focused on clear, engaging messaging paired with a considered layout to capture attention within a fast-paced commuter environment, balancing bold typography with a refined visual language. Following the success of the campaign, I expanded the identity into a flexible suite of social media templates and supporting marketing assets, creating a cohesive brand experience that continues to strengthen ROVA's presence across digital and print.

My Role
‍Creative Direction • Campaign Design • Art Direction • Copywriting • Social Design