Zest

Zest approached me to create a brand identity that would support the founder's next stage of growth as she expanded her breathwork and coaching practice into a more established, premium offering. The challenge was to develop an identity that felt professional and distinctive while capturing the deeply personal nature of her work, balancing transformation, connection and wellbeing without relying on clichéd wellness aesthetics. My approach centred on creating a refined visual identity inspired by balance, human connection and personal growth, using subtle symbolism to communicate the brand's values in a meaningful and timeless way. The final identity provides a flexible foundation that reflects the emotional impact of Zest's coaching while giving the business a confident and recognisable presence across digital and print.

My Role
Brand Strategy • Brand Identity • Logo Design • Creative Direction • Visual Identity