Zest

Breathwork and life coach Maaike approached me to create a new identity that would elevate her brand as she expanded into larger markets. She wanted the logo to embody a sense of human connection and transformation, incorporating two figures alongside the symbolism of a butterfly. Drawing inspiration from the yin-yang concept, the identity reflects balance, wholeness and personal growth, while the butterfly represents change, renewal and becoming. The final design captures the emotional and transformative nature of her work, creating a professional and meaningful identity that feels both distinctive and deeply connected to her vision.